Managing Brand Equity

Free Press

Managing Brand Equity                            

Pearson

Strategic brand management. Building, measuring, and managing brand equity

Brand Management: Branding, Measuring, and Managing Brand Equity (English Edition)

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity by by Kevin Keller (Author) (2012-07-30)

World Scientific Publishing Company

Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity (World Scientific Book Series in Marketing 1) (English Edition)

Pearson

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

GB

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

Prentice Hall

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Wsm Publisher

Managing Brand Equity in Automobile Industry    

LAP LAMBERT Academic Publishing

Managing Marketing Strategies & Brand Equity