Cultural Branding

Luiss University Press

Cultural branding. Come i brand diventano icone  

Routledge

Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe

MACMILLAN

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Harvard Business Review Press

How Brands Become Icons: The Principles of Cultural Branding

Columbia Business School Publishing

Branding as a Cultural Force: Purpose, Responsibility, and Resonance (English Edition)

Routledge

Nation Branding in the Americas: Contested Politics and Identities

IGI Global

Cross-Cultural Perspectives on Luxury Marketing  

Routledge

Branding the Nation, the Place, the Product      

LAP Lambert Academic Publishing

Simulated Cities: Cultural regeneration, branding and representation in urban development

Harnessing Place Branding through Cultural Entrepreneurship (2014-12-09)